Editors Note: Thanks to Dick Gorelick for
sharing his thoughts on binding with us.
Dick is president of consulting firm Gorelick and Associates, Inc. and Graphic Arts Sales Foundation.
He is a nationally known writer and speaker in the areas of sales, marketing and management.
When asked about the decision to perfect bind or stitch a catalog or publication, Dick Gorelick says most salespeople will respond in terms of cost or number of pages.
limits of stitching depend on the number of pages and the weight of the paper
stock. Thick saddle bound books can become very cumbersome, bulky and awkward
However, there is another variable that should also be considered: the permanence of the printed piece.
of National Geographic, a perfect bound publication; are frequently
found in garage sales, basements, and libraries.
Smithsonian, a similar publication, is stitched; readers discard the magazine with impunity after reading it.
binding can have great importance in the case of merchandise catalogs. Stitched
catalogs tend to be discarded after an order is placed.
On the other hand, adhesive bound catalogs denote permanence in our culture and, when retained, frequently generate additional orders.
This factor should be considered, as well as cost, in selection of a binding style, Dick said.
Dicks opinions are the result of an actual study he did for a client firm.
Coprescos perfect binding is a versatile and
attractive binding method for digital press runs of several hundred paperback
books, manuals, directories, reference guides and other publications.
Other advantages include wraparound covers that provide longevity benefits and printable spines.
required, copy on the spine makes your book stand out on a bookshelf for quick
identification and easy retrieval.
Saddle bound publications just disappear when put on the shelf, and so, to a lesser degree, do coil bound books and manuals.
Cover options range from an index stock printed in black to fullbleed, fullcolor process jobs. Perfect bound covers may also be coated or laminated to add further class and durability to your finished product.
produces adhesive bound books up to 2 thick (1,000 pages on a 50# offset
We can also do paperback books as thin as 1/8 of an inch or less. You may never want to use tape or saddle binding again.
Gorelick concludes that perfect binding is worth paying more for. You will find
that most printers and binders charge extra for the privilege.
Thats not the general rule here at Copresco.
Were just so darn good that our typical digital ondemand books, catalogs, product manuals and directories often cost less to perfect bind than saddle bind.
Thats because Copresco has all the technical skills, tools and experience to produce your masterpiece with professional ease.
about the many benefits youll derive from perfect binding.
Then, call the company that offers you the on-demand digital printing quality, economy and extra service you deserve.
More of Dick Gorelick's
opinions may be found at:
The annual Bulwer–Lytton Fiction Contest for bad writing:
Overnight Lite Main
Home Contact Us What's New Publications
Copyright © 2009 by Copresco All rights reserved.