Theres so much hubbub around about digital
media that you may ask: Why print at all?
The answer is simple: If you have something important enough to read, it is worth printing.
Studies reveal that there is still a huge demand for print for audiences of all ages.
Students, regardless of their gender or computer skills, overwhelmingly prefer printed textbooks to digital media.
survey found that despite teens techsavvy reputation, these young
readers continue to express a preference for
Children who have embraced digital media understand the worth of a printed book.
According to the Nielsen report, The generation known for staying digitally connected at all times prefers to buy and read physical books over digital ones.
are just not userfriendly. Streaming movies and playing video games is
easy, but reading a book online is not," Nielsen says.
Reading from a screen inhibits your reading comprehension. Its harder to remember what youve read after you are finished.
districts are feeling pressure to make textbooks go away, but students are
crying for printed books.
While iPads, tablets or ereaders are perceived as cutting edge technology, research shows that many students actually learn better through the print medium.
urge adults and children to get away from the quickfire virtual world of
smartphones and the internet.
We are encouraged to read books that challenge our emotions and imagination and reinforce our sense of self.
scans at the University of Washington show that reading print on paper leaves
us with new neural pathways and evolve our senses.
Avid readers say: I react better to whats on paper. Its more credible and legitimate.
"You can buy new or used books and share or loan them to friends.
"Flipping pages in a book is much more enjoyable than swiping fingers over a screen. I love the feel, smell and texture of books.
to Nielsen BookScan, the Association of American Publishers and other
bookindustry reporting, there was an increase in printed books in 2014.
Ebook sales in the U.S. declined by six percent in 2014 compared to the year before, according to justreleased Nielsen statistics.
A new Nielsen Books & Consumer survey shows that printed books are outselling ebooks by a healthy 2:1 margin.
Looking forward, the overall volume of digitally printed books is forecast to increase 15.2 percent annually through 2019, according to a recent digital book printing study by Interquest, a market and technology research firm.
"Print is the high end of any product. True not everything is printed anymore. Only the best, the finest, the most important, the most popular make it onto press, says Copresco President and CEO Steve Johnson.
want fast turnaround and less waste and inventory, and lower fixed costs.
The printtoorder capability of printing ondemand cuts out lengthy supply chains. Added benefits are the ability to personalize editions and quickly make various versions.
As press runs become shorter, books become more of a specialty item, not a commodity, Steve added. People need to have a reason to print and need to be interested in value. Otherwise, they could just do an ebook, a PDF or email.
Whether your work is a textbook, novel, cookbook, catalog, annual report or a collection of poetry, a printed piece will have a far better impact on your audience and leave a more lasting impression.
todays world of email, Facebook, and LinkedIn overload, print is the best
way to stand out as an established professional leader in your field.
So, take a big step in the right direction. Call Copresco. We will put your important message into the most important medium: Print!
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