Customer service and production veteran...
Production Manager Lynn Buck is celebrating two decades of service.
Lynn joined Copresco in 1997 as a production coordinator. Her background
was in conventional printing, but she soon warmed up to our digital processes and Copies Overnight turnaround times.
Lynn was promoted to production manager in 2006 and has since taken on management of our shop floor and the production of millions of pages of publications, books and manuals.
“I first met Lynn when I took over Innovative Graphics,” recalls satisfied client Kelley Foulk. I soon discovered after working with her on my first project what a gem Copresco has! She is one of the most intelligent, knowledgeable and experienced people in the industry. Lynn is very dedicated to her profession and always goes above and beyond with the rest of the Copresco staff to help meet my deadlines. I always feel 100% confident when handing a project off to her that it’s in great hands and will be a perfect product upon completion.”
(Above photo by Jessica Pinkous)
Absolutely!” has been the buzzword answer for the last decade.
The news anchor asks the weatherman standing on location if it is raining and the reply is “Absolutely!” Ask the commentator if the governor vetoed the bill and the answer is “absolutely!”
Why not a simple “Yes”?
In this age of competition for our attention, much of our media seem to be going to the extremes in language to make everything the best...or the worst.
There is rarely any need to use “very.” “Very black” is “black.” “Very long” is “long.” If an author is going to make a distinction between black and very black, I had better be seeing some data on different light absorbency.
Science is very careful about being accurate (matching reality) and precise (using finely detailed measurements).
This frustrates journalists when they interview scientists. A reporter asks a new Nobel prizewinner: “So your discovery of protein-folding diseases will revolutionize our treatment of mad cow disease and cure Alzheimer’s?”
The scientist waves frantically to qualify the narrow limitations of his research: “No, no! Only in this specific case, under these specific conditions does such-and-such happen.”
But public relations staffs generate a tidal wave of exaggeration. Every college and university with a molecular biologist on staff has probably had its PR staff write the headline “University Professor Cures Cancer.”
In truth, some small pathway only distantly related to tumors was researched. But “Perception is Reality” is the PR motto and superlatives are their favorite tool.
And nearly every politician makes the mistake of proclaiming “The American people are behind me when I say such-and-such,” when actually the politician was elected by 51% of the 30% percent of persons who voted.
In other words, his “mandate” (if the issue was a major factor in his election) reflects about 16% of the people. Yet he claims his position represents the views of everybody.
He is not “absolutely” wrong. He is 16% right. We just do not know where the 84% of folks not represented stand.
Could a person who portrays the real world in its complexity and who does not exaggerate what is possible ever get elected? Will we vote for a person who will work towards (but not promise) small improvements, or a blowhard who promises massive but impossible gains?
History usually indicates that intensive language wins. Many of us may recall a classmate in school who was fond of using the most boisterous or offensive language.
It is humorous to think that without that usage, he would be left speechless.
Thanks to Dr. John Richard Schrock of Emporia State University in Kansas for this perceptive article.