Copresco

Johnson's World

Copresco President Steve Johnson's editorial monthly column provides firsthand observations and thoughtful commentary about the state of today's graphic communications industry.

November 2014 Be Brief, Be Succint
It is difficult to sell anything when the
offer is not unique, but it is impossible
to sell when it is not clear what the
proposition is.
October 2014 Settle Down
Do you have a “bucket list” of great things you hope to accomplish in life? Don’t settle for anything less.
September 2014 8 Solid Reasons Why You Should Attend GRAPH EXPO 14
If you can't travel to the drupa 16 show in far off Dusseldorf Germany, consider going to GRAPH EXPO 14.
August 2014 Understand Your Brand Part 2
Two examples of branding done well.
July 2014 Understand Your Brand
Be very careful of your brand.
Promote it, market it, guard it.
June 2014 I Need a Vacation
A nice long trip to Hawaii, or perhaps
a week in Florida. At least so says Hilton Grand Vacations.
May 2014 Promises, Promises
If you are an equipment sales
representative, don't over-promise.
April 2014 Taxman
Some print-related taxing tidbits as April 15 comes and goes.
March 2014 Shooting Yourself In the Foot
Some overachievers in sales and marketing spend much time and effort creating brand awareness while they themselves seem unaware of what their own brand stands for.
February 2014 Use General Interest To Target Markets
If you are reading this article, whether in print or online, it demonstrates that reading is alive and well. That is why newsletters are an unbeatable medium of communication between businesses and the people who operate them.
January 2014 Flying With The Inkjet Set—Or Not
Can inkjet presses that will halve my costs still deliver quality acceptable to my clients?
December 2013 Cards For The Holidays
In Johnson’s World we always chose the best tool for the job.
November 2013 Reinvention In Interesting Times
Waiting for an upswing in the general economy to revive your business no longer qualifies as a strategy. You could reinvent.
October 2013 A Deli-cate Situation
You may not be selling sandwiches, but your customers are hoping for price, quality, and service.
September 2013 Hot Town, Squirrel in the City
Until now, 3D printing has been used
mostly for creating prototypes, but it is
starting to come into use for short-run manufacturing. It seems to me this exactly follows the pattern of digital printing.
August 2013 Dear Mister Perfect
Complacency is deadly to your business. Any company that has the "good enough" mindset is sending an open invitation to competitors, who will happily come in and steal your customers.
July 2013 Tan, Don't Burn
If you are in sales, your prospects are
probably more sensitive than you.
June 2013 Disorganized Reorganization
is Risky Business

When bureaucratic company policy is
allowed to trump customer service,
you run the risk of losing business.
May 2013 USPS Reformed or Deformed?
Poor service, delivery problems, and decreasing mail volume also need to be
part of USPS reform initiatives.
April 2013 Something Old, Something New
Cutting edge technology can blend with old world tradition to paint a picture of print as a living, growing discipline.
March 2013 Going Postal in a FedEx World
Poor business practices will not help the USPS survive as other options become cheaper, easier, and more convenient.
February 2013 Know When to Hold ’Em,
Know When to Fold ’Em

Ditching unprofitable customers can
improve your bottom line.
January 2013 For Us or Against Us
How are you ever going to convince
your prospects of the value of print if you don’t believe in it yourself?
December 2012 Give the Timeless Gift of Print
Books open worlds that no video can match.
 
November 2012 Trees Love Paper
It’s up to us to tell the world the truth about the sustainability of paper and print.
October 2012 If It Is Windy, This Must Be Graph Expo
Did you know that the moniker “Windy City” originally referred... to the hamlet’s blustering windbag politicians?
September 2012 Chicken, Civility & Customers
Recent events offer valuable
lessons in online etiquette.
August 2012 Root, Root, Root for the Home Team
Digital printers can learn a bit from
the boys of summer
July 2012 Printerly Musings, Observations,
and Flashes

Vague musings, name-dropping,
streams of consciousness,and occasional flashes of brilliance from Johnson’s World.
June 2012 Championing the Cause of Profits
Are you in it to win it?
Then pay attention to the bottom line.
May 2012 Email Marketing Is Too Easy
Make sure the fruits of your labor
don't produce spam.
April 2012 Shopping for Customer Service
What can you learn about customer service
from the checkout line at an upscale grocery?
March 2012 The Internet, Global Warming, and the
Paperless Office
The new market is here.
Create your own opportunities.
February 2012 Random Thoughts About Consistency
I do know a thing or two about consistently
marketing your services.
January 2012 Whose World Is It Anyway?
Real world advice and observations from
a print shop owner.
December 2011 The Green, Green Pastures of Home
Sound management skills deliver success
no matter what services you offer...
October 2011 Welcome (Back) to My World
Steve Johnson joins the Quick Printing's
roster of columnists...

Johnson's World

View award-winning articles written from 2004 to 2011 by Copresco President Steve Johnson reflecting on digital printing, graphic arts and the world in general.

Feature Stories

Feature articles from American Printer magazine relating to print on demand, written by or about Copresco.

July 2004 Getting better customer files
September 2003 The Copies Overnight/Copresco Story
March 2003 Avoiding On-Demand Paper Pitfalls
May 1996 Top 50 Fastest Growing Printers

Other Publications

Besides American Printer, Copresco is featured in these respected trade magazines.

May 2005 Paper Commodity Volatile at Best
Printing Equipment Guide
December 2004 Overseas Printing Threatens U.S. Market
Business Ledger
April 2004 Business Spotlight on Copresco
Correspondent
January 2004 Charity and Printing—An Industry that Gives Back
Printing Impressions
November 2002 Thriving by Specializing
Medill News Service
July 2002 Digital Pre-flight Realities
Modern Reprographics

Other Languages

Boning up on your linguistic skills? Copresco is famous the world over. Read all about it, if you can!

December 2004 Books In Chinese
April 2004 Paper In Chinese
April 2003 Digital Color In Russian
December 2002 Santa Claus In Chinese

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