| March
2013 |
Going
Postal in a FedEx World
Poor business practices will not help the
USPS survive as other options become cheaper, easier, and more convenient.
|
| February
2013 |
Know
When to Hold ’Em,
Know When to Fold ’Em
Ditching
unprofitable customers can
improve your bottom line. |
| January
2013 |
For Us or Against Us
How are you ever going to
convince
your prospects of the value of print if you don’t believe in
it yourself? |
| December
2012 |
Give the Timeless Gift of Print
Books open worlds
that no video can match. |
| November
2012 |
Trees Love Paper
It’s up to us to tell the
world the truth about the sustainability of paper and print. |
| October
2012 |
If It Is Windy, This Must Be Graph Expo
Did you know
that the moniker “Windy City” originally referred... to the
hamlet’s blustering windbag politicians? |
| September 2012 |
Chicken, Civility & Customers
Recent events
offer valuable
lessons in online etiquette. |
| August
2012 |
Root, Root, Root for the Home Team
Digital printers
can learn a bit from
the boys of summer |
| July
2012 |
Printerly Musings, Observations,
and Flashes
Vague musings, name-dropping,
streams of consciousness,and
occasional flashes of brilliance from Johnson’s World. |
| June
2012 |
Championing the Cause of Profits
Are you in it to
win it?
Then pay attention to the bottom line. |
| May
2012 |
Email Marketing Is Too Easy
Make sure the fruits of
your labor
don't produce spam. |
| April
2012 |
Shopping for Customer Service
What can you learn
about customer service
from the checkout line at an upscale
grocery? |
| March
2012 |
The Internet, Global Warming, and the
Paperless Office
The new market is here.
Create your own
opportunities. |
| February
2012 |
Random Thoughts About Consistency
I do know a thing
or two about consistently
marketing your services. |
| January
2012 |
Whose World Is It Anyway?
Real world advice and
observations from
a print shop owner. |
| December
2011 |
The Green, Green Pastures of Home
Sound management
skills deliver success
no matter what services you offer... |
| October
2011 |
Welcome (Back) to My World
Steve Johnson joins the
Quick Printing's
roster of columnists... |
Copresco President Steve Johnson's editorial monthly column provides
firsthand observations and thoughtful commentary about the state of today's
graphic communications industry.