Copresco Wins Four APEX Awards

Copresco has won four APEX 2002 awards for publications excellence, including a Grand Award for a digital color customer survey.

The Grand Award was one of only five presented in the campaigns, programs and plans category. Of the 5,900 entries in this year’s APEX competition, just 98 were honored with Grand Awards for outstanding work.

The Copresco website won a fourth consecutive APEX for its practical and user-friendly website. Last year, the website was honored with a Grand Award.

TechTopics, the digital printer’s technical bulletin series, received two Awards of Excellence, one for “How to” writing; the other for technical writing. TechTopics issues received similar recognition for technical communications effectiveness in 1999, 2000 and 2001.

The annual APEX competition for communications professionals is sponsored by the publication Writing That Works. Awards are based on excellence in editorial content, graphic design and the success of the entry in achieving overall communications effectiveness and excellence. Judges consider the quality of creative ideas and concepts displayed rather than the expenses involved in producing the entries.

Copresco conducted the customer survey program to determine the future purchase of digital color presses. The firm asked customers to compare the quality of two company newsletters and vote for the press they believed produced the best color. APEX judges praised the project: “Impressive, well-organized and thought through, customer surveys result in customers ‘buying in’ to the printer’s choice of digital color printing equipment. Customers received side-by-side comparisons of type, photos and artwork prepared using contending equipment. They voted 2-to-1 for the model Copresco then purchased. An effective customer communication strategy.”

“We take great pride in our technical communications program and are pleased to receive this continuing national recognition,” says Copresco president Johnson. “We work hard to provide effective technical tools that offer numerous benefits to our customers and website visitors. Surveys play an important role in our two-way communications program. The TechTopics series, for example, was launched in response to a survey of our newsletter readers who wanted more technical information on digital technology and printing on-demand.”

“Our user-friendly website,” Johnson says, “offers quick, easy access to useful information and links for graphic arts and publishing professionals.” The site follows Copresco’s communications philosophy that content is more important than stunning graphics.

“We are fully committed to continual improvement and expansion of our wide-ranging technical communications program,” Johnson concluded.

Copresco specializes in digital on-demand printing of publications, books and manuals for clients in the general business, printing trade, technical and institutional fields. The company is headquartered in Carol Stream, Ill.

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