As
Copresco enters our 20th- anniversary year, we’ll review our illustrious
past, while looking at the bright future ahead for our customers.
Copresco president and CEO Steve Johnson leads it off
with answers to frequently asked questions.
Q.
Just what are Copresco’s plans for the future?
A. Copresco will continue to serve as the national
leader in digital technology and print on-demand.
When I
founded Copresco in 1987, no one would have guessed that a company with a
single machine and a one-room office would rise to the top of a completely new
industry.
Copresco president and CEO
Steve Johnson talks about the futre.
Then, Copresco startled
the industry by reengineering and transforming the docutech into an actual
digital press.
But, we have moved light years away from
the docutech, which is now a museum piece. We’re amazed that it’s
still being used by some firms in the industry.
Q.
What about new product development? Is there anything new on the horizon?
A. Copresco will stay on the cutting edge of
digital printing technology by constantly pushing the envelope to improve
printing quality, speed and accuracy in an everchanging marketplace.
The pace will quicken in the future—and our
customers will be the beneficiaries.
Q.
You’re speaking in generalities. Anybody can claim to be the “digital
leader.” What are you doing to defend your title?
A. Okay, here’s the inside scoop.
Within a few months, Copresco will be rolling out online
PDF print-ready file creation.
Clients
who aren’t comfortable with creating print-ready PDF files by themselves
will be able to upload their native files to Copresco and have them distilled
into ready-for-print PDFs as part of the upload process.
This service will be as easy as sending native files,
like Quark, Word, InDesign or Publisher. Easier, in fact.
Q. This will really be ready in just a few months?
A. It’s ready now. We just want to spend a
little more time testing before we turn it loose. If you want to be part of the
beta testing, just contact us.
Q.
Sounds great, but that’s only one thing. What else?
A. As part of the development of the
“one-shot” submission system I just mentioned, we are also working on
automated online “soft” proofing.
This means
that books, manuals and other print work can be viewed for accuracy on your
computer screen after files are submitted to Copresco.
We
don’t plan to use this system to proof color fidelity (yet), but it
already works to verify pagination, text flow and font accuracy.
Q. Do these things really count as improvements in
digital print?
A. Of course they do. Right now,
Copresco’s quality is top of the line. We’re still best known for
meeting impossible deadlines.
The weak link for all
digital printers is getting the print files, making them work and then finally
obtaining the client’s approval.
Digital leadership
means that Copresco is closing the loop by speeding up all facets of
production.
Q.
Will clients pay more for this enhanced service?
A. For 20 years, our slogan has been “no rush
charges.” In fact, creating print-ready PDF files “on the fly”
should mean fewer pre-press charges. And on-line proofing reduces the use of
costly messengers.
Speaking
of cost savings, 2007 will also see the culmination of the tweaking we’ve
been doing on our perfect binding line.
I won’t bore
you with details, but you are going to see lower “per-book” costs on
adhesive bound books and manuals, especially on shorter runs.
So, when you need books and manuals, call the company
that has the service and digital skills you need.
Call
Copresco.
Steve
Johnson has acquired all the outstanding shares of Copresco and and is now the
sole owner of the company.
He will continue to serve as
our president and chief executive officer, as he has since Copresco’s
inception 20 years ago.
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