Copresco   Overnight Lite

The Harry Potter books...

From a 500­Print Run to 325 Million...and Counting

   Trampling on the notion that books are passé, children—and adults—are eagerly awaiting the publication of Harry Potter & the Deathly Hallows.

Blockbuster on Tap

   The seventh and final volume in the Pottermania series promises to be a blockbuster, as “all questions will be answered” by novelist J.K. Rowling.
   Booksellers across the globe are encouraging readers to reserve their copies before the edition hits the streets on July 21.

Going, Going, Gone

   Last month, a first­edition Harry Potter book brought $18,000 at a London auction. According to the auction house, first editions of Harry Potter and the Sorcerer’s Stone are valuable because of their rarity.
   Only 500 to 1,000 copies were produced on the book’s first print run.
   Since then, over 325 million copies of the first six books by Ms. Rowling have been sold.

Largest in History

   The July 2005 publication of Harry Potter and the Half­Blood Prince included the largest prerelease print run in the history of the bound printed word.
   In just 24 hours, the book sold 6.9 million copies in the United States alone. The four Harry Potter movies that have been released to date have amassed some $3.5 billion in world­wide ticket sales.

We’re Wild About Harry

   All this goes to show you that Everyone Is Wild About Harry. Kids under age 12 are a given. But, demographics show that adults who began reading the books to their children have been hooked and are now buying copies for themselves.
   These facts are dispelling several popular—but seriously misguided— myths like these:

Kids Don’t Read Anymore

   The first volume in the Potter series ran 309 pages. Each succeeding book increased in length, with the fifth book peaking at an 870­page count. The sixth book release was only a mere 652 pages.
   Due to Harry’s overwhelming suc­cess, many authorities believe that the average child now reads longer books than the average parent.

Kids Can’t Read Anymore

   It may not be Shakespeare, but Harry’s gang isn’t Dick and Jane either. With 3,341 pages on hand, the kids haven’t been bored and the media hype for volume seven has them ready for a really big finish.

Kids Won’t Read Ink on Paper

   Scholastic, the U.S. publisher of the Potter books, declined the release of any in the series in an e­book format.
   So, the exciting treats the kids are thoroughly enjoying are presented in black ink on white paper—the only truly effective medium.

No Money in the Printed Word

   Joanne Rowling has been cited as the world’s first writer to earn more than $1 billion at her craft.
   RR Donnelley’s share of the multi­million books produced may be the best thing to happen to the company since the Sears catalog.

Doing Well, Thank You

   Harry’s amazing success story and the continually crowded bookstores we see throughout the nation confirm Copresco’s belief that the printed word is indeed alive and doing very well.
   BlackBerrys and iPhones may have their place, but they’ll never replace a printed book.

Do It Now

   Now is the time to put that new book or manual into production or check your literature shelves for all your reprinting needs.<br>   Then, call the company that speaks volumes about the benefits of fast, efficient and money­saving digital on­demand printing.
   Call Copresco.

Internet Addresses Mentioned In This Issue

For all news about the Hogwarts gang.

The publisher’s website counts the seconds til Deathly Hallows release.

The winning bid for J.K. Rowlings’ first novel that launched
Pottermania went to an anonymous buyer.

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