Paper directly affects the look, feel and content of
the message you're communicating through your printed pieces. When imaged on
the right sheet, text and graphics command the reader's
attention.
Two important paper character-istics you need
to consider are opacity and brightness. They significantly impact the look-and
the cost-of your book.
Opacity is defined as the ability to hold an image
without showing through the other side of the sheet or the page below. Opacity
affects a document's readability and attrac-tiveness. It is a crucial issue for
double-sided, multipage publications, books and
manuals.
Opacity is determined by the thickness of the
paper and the materials used to make the sheet. Going from a 50 to a 60# sheet
will increase opacity slightly. However, it may not be your best or most
economical solution. Book thickness and weight should be considered.
Thick books limit your binding options and may be
cumbersome for end users. Adding weight increases your shipping costs
unnecessarily. For example, here's how the equation works for a 500-page
(250-sheet) book:
| Paper Stock | Book Thickness | Book Weight |
| 50# | 1.0" | 2.5 lbs. |
| 60# | 1.1" | 2.75 lbs. |
| 70# | 1.2" | 3.0 lbs. |
Rather than arbitrarily picking a paper stock, your best solution is to determine the optimum thickness and weight for your book first. Then, if appropriate, select a sheet with greater opacity.
Brightness is a paper's degree of whiteness and the ability to reflect a volume of light. Every paper has a brightness rating, usually ranging from 84 to 94. The more light that bounces back to your eye, the higher the brightness value. The higher the rating, the better the contrast for reproducing sharp images and colors.
Due to its high brightness and opacity ratings,
Copresco has selected Cougar White 60# Opaque Offset as our publication-grade
house sheet. This smooth #1 uncoated book sheet from Weyerhaeuser Paper boasts
94 brightness and 95 opacity ratings.
Cougar has been a
popular sheet in the graphic arts industry for many years. We've stocked
limited quantities for some time.
Weyerhaeuser has been
continually fine-tuning the stock, improving its brightness and increasing
support for our Docutech and Docucolor laser imaging processes. This newsletter
issue is an example of the crisp text and vibrant colors we get with
Cougar.
Cougar is available in 50, 60, 70, 80 and 100# text
weights, plus matching 65 and 80# cover weights. Copresco also offers a wide
variety of opaque offset papers from other mills in various weights and colors.
We encourage you to take advantage of our extensive knowledge of paper.
We'll be happy to show you swatches or make up a sample
of your book.
So when you want to enhance the quality of
your message, call the company that can meet all your digital printing needs.
Call Copresco.
Specify Cougar for your next job and we'll give you a
sharp-looking Weyerhaeuser coffee mug or a two-tone sports
cap.
This Special Free Offer is made on a first come,
first served basis...while supplies last. So don't delay...order today.
If you've been using Cougar all along, give us a call.
We'll send you the gift of your choice.
 |
Copresco has been recognized as the leading digital
printer in North America by Quick Printing magazine.
With 1999 sales of $3.3 million, we ranked first in the
magazine's digital printing market segment and 79th overall on its Top 100
Printers list.
For the second straight year, we were the
only printer in Illinois to be recognized by the international trade journal
that annually publishes the sales rankings of small commercial printers.
Earlier this year, Copresco was named one of the top
digital color printers in the nation by Printing Impressions magazine.
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