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Science Confirms The Value Of Print

Study after study, case after case, confirms that communication in print results in superior comprehension and greater retention.

Why Catalogs Are Making a Comeback

When we marry research with retail trends and consumer psychology, we see catalogs stand apart from the cluttered digital inboxes and social media feeds.

Gen Z is turning to print

The demographic group born after 1997 is turning to good, old reliable print media for trustworthy information.

People who read books are nicer than those who don’t

Reading could actually make you a kinder, more empathetic person. It also makes you act in a socially acceptable manner.

How Classroom Technology is Holding Students Back

Educators love digital devices, but there's little evidence they help children—especially those who most need help.

New Research Identifies Benefits of Print

Reading on paper allows for deeper comprehension and retention, concentration, vocabulary building and memory, recent studies show.

Why teachers and parents should skip the e-books

The print book is the gold standard in eliciting positive interactions between parents and children.

Millennials are more interested in catalogs

Millennials happen to like catalogs more than other age groups.

Differences in Parent-Toddler Interactions With Electronic Versus Print Books

Parents and toddlers verbalized less with electronic books, and collaboration was lower.

The enduring power of print for learning in a digital world

When it comes to specific questions, comprehension is significantly better when participants read printed texts.

Eight Benefits of Print Marketing

Research is clear: print outperforms other forms of marketing, and it can generate even greater results when combined with other media.

Digital Reading Poses Learning Challenges for Students

When reading on screens people reflexively skim in search of specific information, rather than dive in deeply to draw inferences, construct complex arguments, or make connections to their own experiences.