Study after study, case after case, confirms that communication in print results in superior comprehension and greater retention.
When we marry research with retail trends and consumer psychology, we see catalogs stand apart from the cluttered digital inboxes and social media feeds.
The demographic group born after 1997 is turning to good, old reliable print media for trustworthy information.
Reading could actually make you a kinder, more empathetic person. It also makes you act in a socially acceptable manner.
Educators love digital devices, but there's little evidence they help children—especially those who most need help.
Reading on paper allows for deeper comprehension and retention, concentration, vocabulary building and memory, recent studies show.
The print book is the gold standard in eliciting positive interactions between parents and children.
Millennials happen to like catalogs more than other age groups.
Parents and toddlers verbalized less with electronic books, and collaboration was lower.
When it comes to specific questions, comprehension is significantly better when participants read printed texts.
Research is clear: print outperforms other forms of marketing, and it can generate even greater results when combined with other media.
When reading on screens people reflexively skim in search of specific information, rather than dive in deeply to draw inferences, construct complex arguments, or make connections to their own experiences.