Overnight Lite, Copresco's amusing and fact-filled monthly newsletter, is celebrating 30 years of continuous publication.
The flagship of the company's marketing communications program, Overnight Lite has been published and mailed continuously since September 1990. "We are extremely proud of this achievement that makes our newsletter one of the longest-running publications in the communications business! It is virtually unheard of for any corporate publication," says Copresco President Steve Johnson.
"As its name implies, Lite has always been a spirited publication. Originally, we featured a full page of jokes with one panel of news material and the mailing details on page two, Johnson explained. "A survey of readers told us that they loved the content, but wanted more technical information. So, we expanded our emphasis on digital technology, communications, industry trends and topics, while maintaining our whimsical page of jokes and cartoons."
Over 2000 clients and prospects receive the publication that is digitally printed in-house in full color. Other readers my view the newsletter in multiple formats on the company's www.copresco.com website.
"Copresco has also been a longtime advocate of targeted newsletters," Johnson says. "Regularly published newsletters build strong relationships by keeping your name in front of new and existing clients. Printed newsletters offer the added benefits of permanence and portability, so they can be passed on to other interested parties."
Overnight Lite has won multiple APEX Awards for Publications Excellence from Communications Concepts, Inc. Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence.
Overnight Lite has also spurred the development of additional Copresco communications such as TechTopics, a series of technical bulletins; Steve Johnson's monthly column in Printing Impressions magazine; and a series of problem-solving client case histories.
Copresco produces millions of pages of short-run publications, books and manuals. Projects range from booklets, catalogs, handbooks, textbooks and technical materials to training aids, guidebooks, newsletters, calendars and cookbooks.
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