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Previous messages: All Docutechs Are Not Equal
III All Docutechs Are Not
Equal II All Docutechs
Are Not Equal What A
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All Docutechs Are Not
Created Equal IV
Weve spent the
last
three
Presidents Message
columns looking at the most common reasons why there is such a wide disparity
between digital on-demand printers who
use docutechs.
Who bought all those docutechs? I did! And
that is the final consideration when choosing a docutech print provider. As the
president of Copresco, I chose the docutech because it enabled Copresco to best
serve our customers needs for fast turnaround (the key factor in
on-demand printing) and quality (the key factor in all printing.)
When something better comes
along, my partner Chuck Legorreta and I will change our equipment lineup
for the same reason. Until then, there will be many who think that they can
reproduce (no pun intended) Coprescos success by giving Xerox a purchase
order for a few Docutechs.
Many have failed.
Are those that appear to have succeeded able to use
docutechs to provide the same level of service as Copresco? Lets revisit
the prospective client whose remark began this series.
I figure
that all docutechs print the same, so the only issue is who has the lowest
price, he said. So, why are you considering
Copresco, if you already have a low
priced vendor? Im just not happy with my current source! he
replied. Indeed. That prospect became a steady customer, and remains so to this
day.
Apparently, he decided all docutechs dont print the same
after all.
All docutechs are not created equal. Thanks to our customers
for helping us to make this so.
Steve Johnson, President Copresco |