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All Docutechs Are Not Equal
II
All Docutechs Are Not
Equal
What A Difference A
Year Makes
Happy Holidays
Business As Usual
Hi Mom!
Welcome To Copresco's
Website |
All Docutechs Are Not
Created Equal III
In my
last
two columns, you and I
looked at some oft-overlooked snares that may entrap you when looking for a
docutech printer. Now that we’ve considered the docutech machinery,
let’s look at the differences that one digital
on-demand printer may
have over another.
Who’s running those docutechs?
Many advertisements, infomercials, and case histories by folks who should know
better emphasize that digital on-demand printing can be accomplished by
unskilled (translation: underpaid) workers who can be trained in a couple of
days or weeks. Unfortunately, some digital printers overextend themselves badly
when leasing the docutech, then try to compensate when hiring press operators.
This practice may go a long way toward explaining why some people perceive
“low quality” as
inherent in the digital on-demand print process.
I’ve worked in
this industry for decades, and my partner Chuck Legorreta and I have put
systems in place to assure that Copresco
doesn’t fall into the traps listed above:
- Our
highly skilled operators (and everyone else at Copresco) have extensive
experience in a wide cross section of the graphic arts.
- Copresco’s eschews docutech operators per se, in favor of
a digital team that does all massaging and processing of your digital files as
well as printing out your work. Refusal to compartmentalize our workforce means
a much greater breadth of experience at Copresco than can be found at any other
outfit that utilizes docutechs.
- Constant training, including cross-training between teams, makes a
perfect match with the ongoing upgrading of leading edge technology that
Copresco employs.
Notice
gray hair when touring Copresco’s plant? We’re proud of the
many years of cumulative
experience that our people bring to bear on your work.
Next time, we’ll wrap up
this series highlighting the differences between docutech printers.
Steve Johnson, President
Copresco |
