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Business As Usual
Hi Mom! Welcome To Copresco's
Website |
Oh, no, a
CEO!
Being a company president and CEO ain't easy these days.
When people ask me, in casual conversation, what I do for a living, I
usually tell them something general like, "I'm a printer." "Oh, I see. So are
you a press operator, or what?"
In hushed tones, I reply, "I'm the
CEO."
They quickly mumble an apology for asking, and hurry off, lest
they be spotted in such disreputable company. Now I know how attorneys feels.
Chief executive officers (CEO for short), presidents, and board
chairman seem to have fallen into disrepute lately, and who can blame the
public for the lack of respect? The crash and burn of such corporate giants as
Enron, Worldcom, and Tyco have exposed some high profile residents of the
executive suite as uncaring, irresponsible, and frankly incompetent.
So
what's different about Copresco? For one
thing, we measure our sales in millions, not billions. The contempt for
customers that seems ingrained in the big boys is simply a luxury that Copresco
cannot afford. We need you! Every sale is important. Our continued success
depends upon your repeat business.
Disdain for shareholders has been
the theme among the most famous failed companies. Copresco is privately held.
The management team and the shareholders are one . Any move we make is for the
good of the organization, because unlike the high-flyers, our future depends on
sound, logical financial decisions. That is why we've reinvested our profits
(along with an awful lot of our own savings) in Copresco's future.
What
does this mean to you? We've been providing you with digital on-demand printing
for sixteen years. We'll be here tomorrow. And we look forward to working with
you.
Steve
Johnson, President Copresco |